发布日期：2024-07-15 05:30    点击次数：53

豪华品牌一直都是“好看”和“里子”的记号，能开上飞驰E级、良马5系和奥迪A6L等豪华C级车，起码是中产阶级的记号，一些公司的中层处理东说念主员则爱重飞驰C级、良马3系和奥迪A4L等豪华B级车，不管是34C，已经56E，都是关于我方实力的一种发扬体式。

然则从参加2024年以来，豪华品牌却变得不受待见了，你看各大汽车销量排名榜，前几名险些都是新能源汽车，豪华品牌的存在感越来越低，比如良马X5目下卖不外问界M9，飞驰GLC、良马X3和奥迪Q5L目下卖不外特斯拉Model Y，就连豪华品牌一直保握上风的C级车阛阓，在5月份也由ZEEKR 001占据了冠军宝座，仿佛在通宵之间，风向全变了，挥霍者为何不再爱重豪华品牌了？

之是以出现这种变化，原因是多方面的，既和大环境相干，又和阛阓行情相干，还和挥霍者的购车相貌相干。原先挥霍者买车时，只可接纳燃油汽车，目下呢？多了新能源汽车可供接纳，这例必会影响到豪华品牌的销量。其次，新能源汽车的用车费本更低，毕竟电钱要比油钱更有上风，开油车一公里几毛钱算曲直常省油的了，而纯电汽车一公里几分钱比比都是，用车费本一下子镌汰了好几倍，况且电车还莫得购置税（免税额不跨越3万元）/养路费（包含在油价内）等，在一些城市还不限行/不限号，用车方便度更高。接下来，就具体分析一下挥霍者不再爱重豪华品牌的原因吧。

1、环境：经济下行，购买力不及

本年你是不是嗅觉到钱越来越难赚了，责任越来越不好找了，网约车、快递员、外卖员越来越多了？这一切都指向了一个问题：经济下行。

大环境变得愈加荡漾，老匹夫兜里没钱，购买力不及，根底无法复旧豪华品牌朝上发展。因此，本年豪华车阛阓的主旋律就是“打骨折”。

咱们不错看一下34C的末端价钱，这都跌成啥了？要道是它们的销量已经一种下行趋势，越降得锐利，挥霍者越不敢买，有点像目下的房地产。不管是车企已经老匹夫，都在勒紧裤腰带过日子。

2、阛阓：新能源汽车的冲击

目下新能源汽车的阛阓浸透率接近50%了吧？这意味着什么？意味着油车阛阓的体量萎缩了近50%！以34C为例，目下挥霍者的接纳更多了，差未几的价钱也不错接纳小米SU7、比亚迪汉、智界S7、特斯拉Model 3等，这些车的能源输出更强，况且智能化水平更高，能感受到科技发展的日月牙异，影响到豪华品牌的销量这不非常闲居吗？

相貌：对改日握悲不雅作风，不敢进行巨额挥霍

经济上行时，哪怕花来日的钱也要买房买车甲级职业联赛，这时辰责任谨慎，对改日充满向往，进行巨额挥霍也不会错愕，然则目下的大环境是经济下行，钱不好赚了，就会把迷漫的钱存起来，以备备而毋庸，不敢进行巨额挥霍了，即等于有购车需求，也会把钱花在刀刃上，而不会为了“好看”接纳豪华品牌。

写在终末：真的的原因是什么？我思天下都心知肚明。#深度好文缠绵#举报/响应","del":0,"gnid":"9612943f62d8ad269","img_data":[{"flag":"2","img":[{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c84f65e1717a3e3ba3.jpg","width":"640"},{"desc":"","height":"360","title":"","url":"http://p9.img.360kuai.com/t11508c75c85635b6b32d9ea4be.jpg","width":"640"},{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c8f0b3b4c06564b5c0.jpg","width":"640"},{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c8a7b42ba1c4c5406b.jpg","width":"640"},{"desc":"","height":"360","title":"","url":"http://p9.img.360kuai.com/t11508c75c846b6a721a8bf3f9a.jpg","width":"640"},{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c8dd6c2bed26fa087e.jpg","width":"640"},{"desc":"","height":"155","title":"","url":"http://p9.img.360kuai.com/t11508c75c8ba9fe448b6787ac1.jpg","width":"395"},{"desc":"","height":"158","title":"","url":"http://p9.img.360kuai.com/t11508c75c8f53f1ef6d669fe34.jpg","width":"337"},{"desc":"","height":"560","title":"","url":"http://p9.img.360kuai.com/t11508c75c8d64f31b939fbe57d.jpg","width":"640"},{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c87e39b8ba885a1704.jpg","width":"640"},{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c87df28b6e8f6f7ffe.jpg","width":"640"},{"desc":"","height":"360","title":"","url":"http://p9.img.360kuai.com/t11508c75c8b1ecc3bc7bc3e468.jpg","width":"640"},{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c88fa262a8dfc1f628.jpg","width":"640"},{"desc":"","height":"360","title":"","url":"http://p9.img.360kuai.com/t11508c75c82070637ee3def1d8.jpg","width":"640"},{"desc":"","height":"427","title":"","url":"http://p9.img.360kuai.com/t11508c75c8ea8b245a62cc5e72.jpg","width":"640"}]}],"original":0,"pat":"art_src_6,disu_label,fts0,sts0","powerby":"cache","pub_time":1718809320000,"pure":"","rawurl":"http://zm.news.so.com/7b85eba909b8253482026995ad2d3bf5","redirect":0,"rptid":"4e613343ab54a3b3","rss_ext":[],"s":"t","src":"老林说车","tag":[{"clk":"kcar_1:特斯拉","k":"特斯拉","u":""},{"clk":"kcar_1:新能源汽车","k":"新能源汽车","u":""},{"clk":"kcar_1:用车费本","k":"用车费本","u":""}],"title":"通宵之间，风向全变了，挥霍者为何不再爱重豪华品牌了？","type":"zmt","wapurl":"http://zm.news.so.com/7b85eba909b8253482026995ad2d3bf5","ytag":"汽车:导购","zmt":{"brand":{},"cert":"汽车领域创作家","desc":"全网阅读量过亿的自媒体品牌。","fans_num":11605,"id":"2642691339","is_brand":"0","name":"老林说车","new_verify":"7","pic":"https://p0.img.360kuai.com/t0159511eb32dc99ad2.jpg","real":1,"textimg":"https://p9.img.360kuai.com/bl/0_3/t017c4d51e87f46986f.png","verify":"0"},"zmt_status":0}","errmsg":"","errno":0}

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